Obsessive? Maybe. But it has proven to be an essential quality that governs both my approach, my process and my style.
Single message. Multiple platforms.
Visual strategy is essential when designing across multiple platforms. From branding, to print, to web, to mobile, to space. Design needs to be flexible and elastic.
Finding the essence within complexity.
Many of my clients approach me initially for design work, but it often becomes clear that my role is to help provide structure and a framework to their challenges. The design is often the resulting solution.